Penny Black is here to serve people who value a healthier hair and beauty solution. We are founded on truth and transparency, which is why our certifications are at the heart of all we do.

Lack of regulation means many hair and beauty companies claim to be ‘green’ or ‘organic’, but few have the certifications to prove it. Most haircare companies never disclose their full ingredients (or INCI) list, hiding behind claims of ‘trade secrets’. Penny Black is different because everything we say is backed up by the full and complete ingredients list that we print on our labels.We believe you have the right to know exactly what you put on your hair and your scalp.

COSMOS Organic Certified

We scoured the globe for the most rigorous organic certification we could find. Penny Black’s products are audited by COSMOS Organic at every step – from sourcing ingredients to production to packaging – so you can rest assured everything is safe for you and our environment. That means natural, sustainable ingredients that are free of artificial fragrances, animal products, GMO and pesticides.

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Green Salon Certified

The Penny Black haircare range is hand crafted by Australia’s only Certified Green Salon. We work alongside environmentalists and organic chemists to formulate high performance, salon-grade products that are free of harmful toxins. Our products are safe and gentle enough to be used by everyone – from cancer survivors wanting to regrow their hair, to allergy sufferers with itchy scalps.

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Toxic Free

Safe Cosmetics Australia aims to improve human health by advocating for a toxic-free future. Based on the application of scientific principles applied to health & beauty products – our mission is advocacy, education, research, and policy. Providing ingredient standards that consumers trust and manufacturers adopt in order to achieve a balance between health, science, and nature. Health science is a non-clinical field that studies all aspects of health & disease, when we apply nutritional medicine principles, then we can make informed choices that support our health. Make healthier choices today, connect with certified brands, that question each and every ingredient they use.

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Natural Ingredients

Using years of scientific research and testing, we have thoughtfully selected safe, natural and organic ingredients that will not put your health at risk.While the majority of our ingredients are natural, we use a minimal amount of carefully chosen synthetic ingredients with substantial safety data to boost performance and efficacy.In the spirit of transparency, you’ll find the exact percentage of natural and organic ingredients clearly marked on every bottle’s label.

For example, our Purity Conditioner is made with

99.96% natural ingredients and 81.6% organic ingredients.

Australian Native Extracts

Penny Black’s formulations combine scientific innovation with the superpowers of Australian plants to nourish your hair and scalp for thick, healthy hair growth. Australia's plants have adapted to survive some of the harshest conditions on earth by evolving unique ways of storing nutrients. We are one of the world’s only haircare companies using incredibly expensive, cutting edge cellular extraction processes that preserve each plant’s true organic profile. Our Australian Native Extracts harness the concentrated, nutrient-dense goodness of each plant, so you can supercharge your hair growth naturally.

Anti Allergy

We believe in making safe, clean haircare products that deliver maximum results without irritation. That’s why we avoid using allergens, irritants, synthetic fragrances and ingredients that can potentially harm skin.If you are challenged by sensitivities or allergies, our fragrance-free Purity range was specially made for you.

Sustainable Sugarcane Bottles

Penny Black’s sugarcane bottles are one of the greenest, cleanest bottles in the world.Sugarcane grows much faster than trees, and it removes carbon from the atmosphere as it grows.

Leftover sugarcane husks power the manufacturing process, making it even more sustainable.So by using Penny Black’s sugarcane plastic bottles you are helping to reduce your carbon footprint.Our bottles are made to last, offering a planet-positive alternative to single use.

They are also 100% recyclable through kerbside collection due to having the carbon removed so they can be remade into new bottles.

Carbon Neutral Shipping

We ship all orders using Sendle or Austrlia Post, with 100% carbon neutral delivery services to offset all CO2 emissions.So when you order from Penny Black, your delivery has a net carbon footprint of zero.


All Penny Black products are 100% vegan and plant based.

Cruelty Free

We love animals and are passionate about being a Cruelty Free company.

We never test on animals, and we never will. 

GMO Free

Even haircare brands made from natural, plant-derived ingredients often contain GMOs (Genetically Modified Organisms). All Penny Black Products are 100% GMO free. 

Australian Made and Owned

Penny Black is 100% Australian made and owned.

Our products are made with Australian Native Extracts, packaged on Australia’s beautiful Sunshine Coast, and shipped to the world with love.