Organic Purity Shampoo

Apply shampoo into wet hair and massage into a soft foam, for best results repeat shampoo. Follow with Penny Black conditioner.

Aloe barbadensis Leaf Juice*, Sodium Lauroyl Glutamate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Coco-Glucoside, Betaine, Propanediol, Coco-Betaine, Glyceryl oleate, Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Hydrolyzed Quinoa, Melaluca Alternifolia (Snowflower) extract, Solanum Aviculare (Kangaroo Apple) Fruit Extract, Acacia Senegal Gum, Xanthan Gum, Aqua, Glycerin, Sodium Levulinate, Sodium Anisate
*from organic agriculture

Australia

Standard: $9.95 (2-8 business days)

Express: $19.95 (1-4 business days)

FREE standard shipping for all orders over $120

International (outside of Australia)

Country specific pricing and delivery times will be shown on the checkout page.

Orders shipped outside of Australia may attract local customs taxes and duties that need to be paid by the customer.

1. Is this product safe for sensitive scalps?

Yes, our formulas are COSMOS Certified Organic and made without harsh chemicals, making them suitable for sensitive scalps and skin. If you’re extremely sensitive, we recommend patch testing first or using our fragrance-free Purity Range.

2. Is this product colour-safe?

Absolutely. Our products are free from sulfates and synthetic detergents that strip colour. They are gentle on coloured or chemically treated hair.

3. Does this product contain silicones, sulfates, or parabens?

No. All our products are 100% free from silicones, sulfates, parabens, and synthetic/artificial fragrance.

4. Can I use this product during pregnancy or while breastfeeding?

We recommend choosing our essential oil–free Purity Range or consulting your healthcare provider.

5. Is this product vegan and cruelty-free?

Yes. Every product in our range is certified cruelty-free and vegan, in line with our commitment to ethical and sustainable practices.

6. What hair types is this product suitable for?

This product is suitable for normal hair types. If you’re unsure, visit our Hair Quiz to discover what’s right for you.

7. How much should I use per application?

A little goes a long way. We recommend starting with a small amount (about a 10c coin size) and adjusting depending on hair length and thickness.

8. How often should I use this product?

Use as often as needed based on your hair type and lifestyle. Most of our customers find 1–3 times per week ideal for cleansing and conditioning routines.

9. Is the packaging recyclable or sustainable?

Yes. We use sugarcane-derived bioplastic and fully recyclable materials across our range. Sustainability is central to our brand.

10. Where is this product made?

Proudly made on the Sunshine Coast, Australia. Using locally sourced native extracts and certified organic ingredients.

11. Can I use this product on children or babies?

We recommend our essential oil–free Purity products.

12. What is the shelf life of this product?

Unopened: 24 months. Once opened, we recommend using within 6-12 months for maximum freshness and efficacy.

13. What makes this product different from other hair care brands?

We use Australian native extracts rich in antioxidants, avoid synthetic fillers, and our formulas are independently COSMOS Certified Organic. Our focus is on scalp health, hair integrity, and long-term results — not quick fixes.

You are 100% protected by our 60 day money back guarantee.

If you try our products and you don't like them, we'll happily give you your money back.

Simply return the items within 60 days from the date of delivery and we'll refund you.