Purity Shampoo — Ingredient-Led, Microbiome-Safe Cleansing
Purity Shampoo is formulated for sensitive, reactive, or compromised scalps. It provides effective cleansing without disrupting the scalp’s natural barrier or microbiome. This formula is COSMOS Certified Organic, vegan, and free from synthetic fragrance, sulfates, silicones, and harsh preservatives.
Ideal for:
Sensitive or easily irritated scalps
Colour-treated, fine, or fragile hair
Daily use without buildup
A Science-Backed Cleanse — Gentle Surfactants
Rather than relying on common harsh surfactants like SLS (Sodium Lauryl Sulfate), Purity Shampoo uses amino acid- and sugar-based cleansers that clean without stripping:
- Sodium Lauroyl Glutamate & Sodium Cocoyl Glutamate – ultra-mild surfactants derived from coconut oil and glutamic acid (an amino acid); they clean effectively while maintaining skin barrier health
- Sodium Lauryl Glucose Carboxylate & Lauryl Glucoside – sugar-derived surfactants that are gentle, biodegradable, and non-irritating
- Coco-Glucoside & Coco-Betaine – coconut-based cleansers known for their foaming and gentle degreasing properties
- Betaine – a humectant that helps reduce irritation and boosts moisture retention during cleansing.
These ingredients make the formula especially safe for people prone to dryness, flaking, or inflammation.
Scalp-Loving Botanicals — Australian Native Extracts
Melaleuca Alternifolia (Snowflower) Extract
High in antioxidants like flavonoids and catechins, Snowflower helps neutralize oxidative stress on the scalp, supports the skin barrier, and reduces signs of inflammation—ideal for maintaining a calm, balanced scalp.
Solanum Aviculare (Kangaroo Apple) Fruit Extract
A natural source of steroidal alkaloids that support skin renewal and scalp barrier repair. Known for its anti-inflammatory and regenerating properties, Kangaroo Apple helps soothe sensitivity and supports follicle health.
Moisture & Repair — Functional Actives
- Hydrolyzed Quinoa
A plant-derived protein that penetrates the hair shaft, improving softness, shine, and elasticity. It helps reduce breakage and enhances colour retention.
- Sodium PCA
A natural component of our skin’s Natural Moisturising Factor (NMF); it helps attract and bind moisture to the scalp and hair, preventing dryness.
- Glyceryl Oleate
A skin-conditioning agent derived from olive or sunflower oil that restores lipid layers disrupted by cleansing.
- Guar Hydroxypropyltrimonium Chloride
A naturally derived, conditioning agent from guar gum that smooths hair, improves detangling, and enhances softness—without silicones.
Smart Formulation — Safe Preservatives & Clean Texture
Propanediol – plant-based solvent and humectant that enhances ingredient absorption and texture
Sodium Levulinate & Sodium Anisate – nature-identical preservatives that provide broad-spectrum protection without harmful additives
Xanthan Gum & Acacia Senegal Gum – natural thickeners that give the shampoo its luxurious, non-drip consistency
Aloe Barbadensis Leaf Juice – used as the hydrating base instead of water, aloe offers anti-inflammatory and moisturising benefits right from the first ingredient.