{"title":"ORGANIC SHAMPOO","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur organic shampoos are designed to gently cleanse the scalp without stripping its natural oils. Made with certified organic, Australian ingredients, they remove buildup while supporting a balanced scalp environment. Unlike conventional shampoos that rely on harsh detergents, these formulas focus on maintaining scalp health, which is essential for stronger, healthier-looking hair over time.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"organic-vitality-shampoo","title":"Organic Vitality Shampoo","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA deeply hydrating shampoo crafted for dry, damaged, naturally curly, or chemically treated hair. Formulated with 98.61% natural origin ingredients and 50.21% certified organic ingredients, this sulphate-free formula cleanses gently while delivering powerful antioxidant nourishment from a curated blend of native Australian botanicals. Certified organic Aloe Vera, Certified organic Hemp Seed Oil, and Quinoa work together to promote hair growth and optimise hair health. Antioxidant-rich Kangaroo Apple and Snowflower extracts are paired with Rosella for youthful shine and bounce. Scented with the bright, zesty aroma of organic mandarin, blackcurrant, basil, and ylang-ylang.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-id=\"1655272964639\" data-ver=\"1.0\" data-icon=\"gpicon-iconlist\" id=\"m-1655272964639\" data-atomgroup=\"module\" data-key=\"icon-list\" data-label=\"Icon List\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":42199754440866,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/Untitleddesign_17.png?v=1767591587"},{"product_id":"organic-purity-shampoo","title":"Organic Purity Shampoo","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA fragrance-free, hypoallergenic shampoo formulated for sensitive scalps and all hair types. Powered by 98.53% natural origin ingredients and 49.36% certified organic ingredients, this ultra-gentle, sulphate-free formula cleanses without irritation. A powerful blend of native Australian Snowflower and Kangaroo Apple extracts work together to soothe, calm, and restore hydration to dry, itchy, or irritated scalps. Free from all synthetic fragrance, parabens, silicones, and sulphates. The perfect choice for those with reactive skin or scalp sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-id=\"1655272964639\" data-ver=\"1.0\" data-icon=\"gpicon-iconlist\" class=\"module-wrap\" id=\"m-1655272964639\" data-atomgroup=\"module\" data-key=\"icon-list\" data-label=\"Icon List\"\u003e\n\u003cdiv class=\"module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module--xs\"\u003e\n\u003cul class=\"gf_icon-list\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":47256793415842,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-0926.jpg?v=1753315407"},{"product_id":"organic-clarity-shampoo","title":"Organic Clarity Shampoo","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA deep-cleansing, volume-boosting shampoo formulated for fine, limp, or oily hair. Powered by \u003cmeta charset=\"utf-8\"\u003e99.22% natural origin ingredients and 55.90% certified organic ingredients, this sulphate-free formula removes product build-up and excess oil while weightlessly lifting and plumping fine strands. Ghassoul Clay from the Atlas Mountains acts as a natural detoxifier, delivering extraordinary volume without stripping moisture. Quinoa protein adds youthful lift, bounce, and shine, while native Australian botanicals nourish the scalp. Crafted with the refreshing, romantic scent of organic ylang-ylang, vanilla, lemon, and lime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-id=\"1655428122771\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655428122771\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":42202873790626,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/Clarity_Shampoo.jpg?v=1779768673"},{"product_id":"organic-hair-growth-shampoo","title":"Organic Density Hair Growth Shampoo","description":"\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" data-atomgroup=\"element\" id=\"e-1655355705880\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1655355705880\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp\u003eA breakthrough hair growth shampoo crafted for fine or thinning hair. Formulated with 99.24% natural origin ingredients and 61.52% certified organic ingredients, this sulphate-free formula gently cleanses while targeting the root cause of hair loss at scalp level. Harnessing four powerful phytocompounds — Procyanidin, Quercetin, Kaempferol, and EGCG — it works to prolong the hair growth cycle, reduce scalp inflammation, and increase blood flow for visibly denser, stronger hair. Kaempferol plays a starring role by blocking DHT, the hormone responsible for follicle miniaturisation and hair loss. Enriched with the warm, earthy scent of organic Cedarwood Atlas, Rosemary, Nutmeg, and Sweet\u003cbr\u003eOrange.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":42202876641442,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/densityawards.png?v=1766894877"}],"url":"https:\/\/pennyblackorganic.com\/collections\/organic-shampoo.oembed","provider":"Penny Black Organic","version":"1.0","type":"link"}