{"title":"BEST SELLERS","description":"\u003cp\u003ePenny Black Organic's most-loved products. Our award-winning, COSMOS Certified best sellers are trusted by customers for delivering real results — naturally.\u003c\/p\u003e","products":[{"product_id":"organic-hair-growth-shampoo-and-conditioner-duo","title":"Organic Density Hair Growth Shampoo and Conditioner Duo","description":"\u003cdiv data-id=\"1655428070251\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655428070251\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA powerful hair growth duo designed to improve visible hair growth, reduce fallout, and gently repair follicle damage — from the very first wash. Formulated with native Australian extracts and four key phytocompounds — Procyanidin, Quercetin, Kaempferol, and EGCG — this duo targets the scalp at\u003cbr\u003ethe source to prolong the hair growth cycle, reduce inflammation, and increase blood flow for denser, stronger, healthier hair. Not suitable for dry or chemically treated hair. Scented with the warming, earthy aroma of organic Cedarwood Atlas, Rosemary, Nutmeg, and Sweet Orange. \u003c\/p\u003e\n\u003cp\u003eDuo includes: 1x Density Shampoo (300ml) — 99.24% natural origin, 61.52% certified organic. 1x Density Conditioner (300ml) — 99% natural origin, 84% certified organic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"Default Title","offer_id":42184894087330,"sku":null,"price":111.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-0877.jpg?v=1771809827"},{"product_id":"organic-vitality-shampoo-and-conditioner-duo","title":"Organic Vitality Shampoo and Conditioner Duo","description":"\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" data-atomgroup=\"element\" id=\"e-1655428070251\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1655428070251\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp\u003eAdvanced hydration and repair for dry, damaged, naturally curly, or chemically treated hair — in one perfectly paired duo. Powered by certified organic Aloe Vera, Hemp Seed Oil, and Quinoa, together with a curated selection of native Australian antioxidant botanicals, this duo deeply moisturises, repairs, and promotes healthy hair growth. Scented with the irresistible, tropical aroma of organic mandarin, blackcurrant, basil, and ylang-ylang.\u003c\/p\u003e\n\u003cp\u003eDuo includes: 1x Vitality Shampoo (300ml) — 98.61% natural origin, 50.21% certified organic. 1x Vitality Conditioner (300ml) — 99.46% natural origin, 80.64% certified organic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"Default Title","offer_id":42199611867298,"sku":null,"price":111.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-2965.jpg?v=1764220315"},{"product_id":"organic-vitality-shampoo","title":"Organic Vitality Shampoo","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA deeply hydrating shampoo crafted for dry, damaged, naturally curly, or chemically treated hair. Formulated with 98.61% natural origin ingredients and 50.21% certified organic ingredients, this sulphate-free formula cleanses gently while delivering powerful antioxidant nourishment from a curated blend of native Australian botanicals. Certified organic Aloe Vera, Certified organic Hemp Seed Oil, and Quinoa work together to promote hair growth and optimise hair health. Antioxidant-rich Kangaroo Apple and Snowflower extracts are paired with Rosella for youthful shine and bounce. Scented with the bright, zesty aroma of organic mandarin, blackcurrant, basil, and ylang-ylang.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-id=\"1655272964639\" data-ver=\"1.0\" data-icon=\"gpicon-iconlist\" id=\"m-1655272964639\" data-atomgroup=\"module\" data-key=\"icon-list\" data-label=\"Icon List\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":42199754440866,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/Untitleddesign_17.png?v=1767591587"},{"product_id":"organic-vitality-conditioner","title":"Organic Vitality Conditioner","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA rich, hydrating conditioner formulated specifically for dry, damaged, or frizzy hair. Powered by 99.46% natural origin ingredients and 80.64% certified organic ingredients, this deeply nourishing formula repairs and restores hair while reducing breakage and promoting healthy growth. Native Australian Snowflower extract delivers a youthful burst of shine and bounce, while a carefully curated blend of botanical actives moisturise, strengthen, and smooth each strand. Crafted with the irresistible, tropical scent of organic mandarin, blackcurrant, and ylang-ylang.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":42199762043042,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-0881.jpg?v=1753314560"},{"product_id":"organic-purity-shampoo","title":"Organic Purity Shampoo","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA fragrance-free, hypoallergenic shampoo formulated for sensitive scalps and all hair types. Powered by 98.53% natural origin ingredients and 49.36% certified organic ingredients, this ultra-gentle, sulphate-free formula cleanses without irritation. A powerful blend of native Australian Snowflower and Kangaroo Apple extracts work together to soothe, calm, and restore hydration to dry, itchy, or irritated scalps. Free from all synthetic fragrance, parabens, silicones, and sulphates. The perfect choice for those with reactive skin or scalp sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-id=\"1655272964639\" data-ver=\"1.0\" data-icon=\"gpicon-iconlist\" class=\"module-wrap\" id=\"m-1655272964639\" data-atomgroup=\"module\" data-key=\"icon-list\" data-label=\"Icon List\"\u003e\n\u003cdiv class=\"module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module--xs\"\u003e\n\u003cul class=\"gf_icon-list\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":47256793415842,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-0926.jpg?v=1753315407"},{"product_id":"organic-hair-growth-shampoo","title":"Organic Density Hair Growth Shampoo","description":"\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" data-atomgroup=\"element\" id=\"e-1655355705880\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1655355705880\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp\u003eA breakthrough hair growth shampoo crafted for fine or thinning hair. Formulated with 99.24% natural origin ingredients and 61.52% certified organic ingredients, this sulphate-free formula gently cleanses while targeting the root cause of hair loss at scalp level. Harnessing four powerful phytocompounds — Procyanidin, Quercetin, Kaempferol, and EGCG — it works to prolong the hair growth cycle, reduce scalp inflammation, and increase blood flow for visibly denser, stronger hair. Kaempferol plays a starring role by blocking DHT, the hormone responsible for follicle miniaturisation and hair loss. Enriched with the warm, earthy scent of organic Cedarwood Atlas, Rosemary, Nutmeg, and Sweet\u003cbr\u003eOrange.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":42202876641442,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/densityawards.png?v=1766894877"},{"product_id":"organic-hair-growth-conditioner","title":"Organic Density Hair Growth Conditioner","description":"\u003cdiv data-id=\"1655355705880\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655355705880\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA luxurious hair growth conditioner designed to leave fine or thinning hair visibly fuller, thicker, and stronger. Powered by 99% natural origin ingredients and 84% certified organic ingredients, this rich yet lightweight conditioner nourishes the strands while supporting the conditions needed for optimal hair growth. Formulated with Quinoa and Green Tea Extracts to smooth the cuticle, boost shine, and add body. Crafted with the warming, earthy scent of organic Cedarwood Atlas, Nutmeg, and Sweet Orange.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"300ml","offer_id":45701156208802,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/Screen_Shot_2025-07-24_at_9.36.30_am.png?v=1771809827"},{"product_id":"organic-hair-masque","title":"Organic Hair Masque","description":"\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" data-atomgroup=\"element\" id=\"e-1655428070251\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1655428070251\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-lg gf-elm-left\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp\u003eA deeply restorative, COSMOS Certified Organic hair masque that recreates the hair's natural protective lipid layer — repairing it from the inside out. Formulated with 99.45% natural origin ingredients and 73.94% certified organic ingredients, this rich treatment is designed for dry, damaged, or frizzy hair. Certified organic Acai, Sacha Inchi, and Argan Oils deliver intense moisture and strength, while native Australian Rosella Extract adds youthful shine, bounce, and vitality. Prevents split ends, enhances smoothness, and defines curl shape beautifully. Scented with the bright, zesty aroma of organic mandarin, basil, blackcurrant, and ylang-ylang.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"110ml","offer_id":42568924266658,"sku":"","price":54.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/masqueawards.png?v=1755669068"},{"product_id":"organic-hair-growth-serum","title":"Organic Density Hair Growth Serum","description":"\u003cdiv data-id=\"1655428070251\" data-ver=\"1\" data-icon=\"gpicon-textblock\" class=\"element-wrap\" id=\"e-1655428070251\" data-atomgroup=\"element\" data-key=\"text-block\" data-label=\"Text Block\"\u003e\n\u003cdiv data-exc=\"\" data-gemlang=\"en\" class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\"\u003e\n\u003cp\u003eA concentrated, 99% natural origin hair growth serum that works at scalp level to improve visible hair growth, reduce fallout, and gently repair follicle damage. Formulated with native Australian extracts, this potent blend harnesses four key phytocompounds — Procyanidin, Quercetin, Kaempferol, and EGCG — proven to prolong the hair growth cycle, reduce inflammation, and increase blood flow for denser, stronger hair. Kaempferol is key, helping to block DHT — the hormone responsible for follicle miniaturisation and hair loss. \u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types and safe for colour-treated hair. For maximum results, pair with Penny Black Density Shampoo and Conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"30ml","offer_id":47256795316386,"sku":null,"price":189.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-0879.jpg?v=1771809827"},{"product_id":"organic-repair-and-restore-kit","title":"Organic Repair and Restore Kit","description":"\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" data-atomgroup=\"element\" id=\"e-1655428070251\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1655428070251\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp\u003eAn all-in-one nourishing and repair kit for dry, damaged, or frizzy hair — delivering salon-worthy results without a single toxic chemical. This powerful 3-step system leaves hair feeling as soft as silk, smooth, strong, and full of healthy shine. Crafted with certified organic Aloe Vera, native Australian extracts, Quinoa, and a blend of organic Acai, Sacha Inchi, and Argan Oils to nourish, repair, and restore from root to tip. Safe for colour-treated hair and suitable for all hair types. Scented with the bright, uplifting aroma of organic mandarin, blackcurrant, and ylang-ylang.\u003c\/p\u003e\n\u003cp\u003eKit includes: 1x Vitality Shampoo (300ml), 1x Vitality Conditioner (300ml), 1x Hair Masque (110ml).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"Default Title","offer_id":42419895074978,"sku":"","price":159.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-2613.jpg?v=1763077257"},{"product_id":"organic-hair-growth-kit-1","title":"Organic Density Hair Growth Kit","description":"\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" data-atomgroup=\"element\" id=\"e-1655428070251\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1655428070251\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp\u003eOur ultimate 3-step hair growth system, designed to improve visible hair growth, reduce fallout, and gently repair follicle damage. Harnessing the power of native Australian extracts, this complete kit delivers 'true to nature' alternatives to synthetic hair loss solutions. Formulated with four key phytocompounds — Procyanidin, Quercetin, Kaempferol, and EGCG — it prolongs the hair growth cycle, reduces inflammation, and increases blood flow for denser, stronger, healthier hair. Kaempferol plays a star role by helping to block DHT, the hormone responsible for follicle miniaturisation and hair loss. Enriched with the warm, earthy scent of organic Cedarwood Atlas, Rosemary, Nutmeg, and Sweet Orange. \u003c\/p\u003e\n\u003cp\u003eNot suitable for dry or chemically treated hair. \u003c\/p\u003e\n\u003cp\u003eKit includes: 1x Density Hair Growth Shampoo (300ml), 1x Density Hair Growth Conditioner (300ml), 1x Hair Growth Serum (30ml).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-label=\"Icon List\" data-key=\"icon-list\" data-atomgroup=\"module\" id=\"m-1655272964639\" class=\"module-wrap\" data-icon=\"gpicon-iconlist\" data-ver=\"1.0\" data-id=\"1655272964639\"\u003e\n\u003cdiv class=\"module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module--xs\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Penny Black Organic","offers":[{"title":"Default Title","offer_id":43597485375650,"sku":null,"price":279.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/NFE25-pennyblack-2522.jpg?v=1755764197"},{"product_id":"eyebrow-styling-gel","title":"Eyebrow Styling Gel","description":"\u003cp\u003eSculpt, define, and support natural brow growth with our luxurious Eyebrow Styling Gel. Lightweight, flexible, and enriched with native Australian botanicals, it keeps brows perfectly in place while nourishing follicles for fuller, thicker, healthier-looking brows. Formulated with growth-supporting White Cypress, Ginkgo Biloba, Green Tea, and Saw Palmetto — the same powerful botanicals found in our bestselling hair growth range — this gel does double duty: sculpting and styling while encouraging fuller, more defined brows over time. Long-lasting, non-flaking, and completely natural.\u003c\/p\u003e","brand":"Penny Black Organic","offers":[{"title":"6g","offer_id":47256810291362,"sku":null,"price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/6855\/4402\/files\/5.png?v=1770869671"}],"url":"https:\/\/pennyblackorganic.com\/collections\/best-sellers.oembed","provider":"Penny Black Organic","version":"1.0","type":"link"}